diff --git a/backend/app/Http/Controllers/CampaignController.php b/backend/app/Http/Controllers/CampaignController.php
new file mode 100644
index 0000000..df74695
--- /dev/null
+++ b/backend/app/Http/Controllers/CampaignController.php
@@ -0,0 +1,39 @@
+<?php
+
+namespace App\Http\Controllers;
+
+use App\Http\Requests\CampaignRequest;
+use App\Http\Resources\CampaignResource;
+use App\Models\Campaign;
+
+class CampaignController extends Controller
+{
+    public function index()
+    {
+        return CampaignResource::collection(Campaign::all());
+    }
+
+    public function store(CampaignRequest $request)
+    {
+        return new CampaignResource(Campaign::create($request->validated()));
+    }
+
+    public function show(Campaign $campaign)
+    {
+        return new CampaignResource($campaign);
+    }
+
+    public function update(CampaignRequest $request, Campaign $campaign)
+    {
+        $campaign->update($request->validated());
+
+        return new CampaignResource($campaign);
+    }
+
+    public function destroy(Campaign $campaign)
+    {
+        $campaign->delete();
+
+        return response()->json();
+    }
+}
diff --git a/backend/app/Http/Controllers/CouponController.php b/backend/app/Http/Controllers/CouponController.php
new file mode 100644
index 0000000..4ce16c1
--- /dev/null
+++ b/backend/app/Http/Controllers/CouponController.php
@@ -0,0 +1,39 @@
+<?php
+
+namespace App\Http\Controllers;
+
+use App\Http\Requests\CouponRequest;
+use App\Http\Resources\CouponResource;
+use App\Models\Coupon;
+
+class CouponController extends Controller
+{
+    public function index()
+    {
+        return CouponResource::collection(Coupon::all());
+    }
+
+    public function store(CouponRequest $request)
+    {
+        return new CouponResource(Coupon::create($request->validated()));
+    }
+
+    public function show(Coupon $coupon)
+    {
+        return new CouponResource($coupon);
+    }
+
+    public function update(CouponRequest $request, Coupon $coupon)
+    {
+        $coupon->update($request->validated());
+
+        return new CouponResource($coupon);
+    }
+
+    public function destroy(Coupon $coupon)
+    {
+        $coupon->delete();
+
+        return response()->json();
+    }
+}
diff --git a/backend/app/Http/Requests/CampaignRequest.php b/backend/app/Http/Requests/CampaignRequest.php
new file mode 100644
index 0000000..b72db2f
--- /dev/null
+++ b/backend/app/Http/Requests/CampaignRequest.php
@@ -0,0 +1,29 @@
+<?php
+
+namespace App\Http\Requests;
+
+use Illuminate\Foundation\Http\FormRequest;
+
+class CampaignRequest extends FormRequest
+{
+    public function rules(): array
+    {
+        return [
+            'name' => ['required'],
+            'discount_type_id' => ['required', 'exists:discount_types'],
+            'discount_value' => ['required', 'numeric'],
+            'max_discount' => ['nullable', 'numeric'],
+            'min_order_value' => ['nullable', 'numeric'],
+            'start_time' => ['required', 'date'],
+            'end_time' => ['required', 'date'],
+            'total_usage_limit' => ['nullable', 'integer'],
+            'per_user_limit' => ['nullable', 'integer'],
+            'campaign_status_id' => ['required', 'exists:campaign_statuses'],
+        ];
+    }
+
+    public function authorize(): bool
+    {
+        return true;
+    }
+}
diff --git a/backend/app/Http/Requests/CouponRequest.php b/backend/app/Http/Requests/CouponRequest.php
new file mode 100644
index 0000000..41c3bd0
--- /dev/null
+++ b/backend/app/Http/Requests/CouponRequest.php
@@ -0,0 +1,21 @@
+<?php
+
+namespace App\Http\Requests;
+
+use Illuminate\Foundation\Http\FormRequest;
+
+class CouponRequest extends FormRequest
+{
+    public function rules(): array
+    {
+        return [
+            'campaign_id' => ['required', 'exists:campaigns'],
+            'code' => ['required'],
+        ];
+    }
+
+    public function authorize(): bool
+    {
+        return true;
+    }
+}
diff --git a/backend/app/Http/Resources/CampaignResource.php b/backend/app/Http/Resources/CampaignResource.php
new file mode 100644
index 0000000..cf8e595
--- /dev/null
+++ b/backend/app/Http/Resources/CampaignResource.php
@@ -0,0 +1,31 @@
+<?php
+
+namespace App\Http\Resources;
+
+use App\Models\Campaign;
+use Illuminate\Http\Request;
+use Illuminate\Http\Resources\Json\JsonResource;
+
+/** @mixin Campaign */
+class CampaignResource extends JsonResource
+{
+    public function toArray(Request $request): array
+    {
+        return [
+            'id' => $this->id,
+            'name' => $this->name,
+            'discount_value' => $this->dicount_value,
+            'max_discount' => $this->max_discount,
+            'min_order_value' => $this->min_order_value,
+            'start_time' => $this->start_time,
+            'end_time' => $this->end_time,
+            'total_usage_limit' => $this->total_usage_limit,
+            'per_user_limit' => $this->per_user_limit,
+            'created_at' => $this->created_at,
+            'updated_at' => $this->updated_at,
+
+            'discount_type_id' => $this->discount_type_id,
+            'campaign_status_id' => $this->campaign_status_id,
+        ];
+    }
+}
diff --git a/backend/app/Http/Resources/CouponResource.php b/backend/app/Http/Resources/CouponResource.php
new file mode 100644
index 0000000..a008fc2
--- /dev/null
+++ b/backend/app/Http/Resources/CouponResource.php
@@ -0,0 +1,25 @@
+<?php
+
+namespace App\Http\Resources;
+
+use App\Models\Coupon;
+use Illuminate\Http\Request;
+use Illuminate\Http\Resources\Json\JsonResource;
+
+/** @mixin Coupon */
+class CouponResource extends JsonResource
+{
+    public function toArray(Request $request): array
+    {
+        return [
+            'id' => $this->id,
+            'code' => $this->code,
+            'created_at' => $this->created_at,
+            'updated_at' => $this->updated_at,
+
+            'campaign_id' => $this->campaign_id,
+
+            'campaign' => new CampaignResource($this->whenLoaded('campaign')),
+        ];
+    }
+}
diff --git a/backend/app/Models/Campaign.php b/backend/app/Models/Campaign.php
new file mode 100644
index 0000000..023c326
--- /dev/null
+++ b/backend/app/Models/Campaign.php
@@ -0,0 +1,40 @@
+<?php
+
+namespace App\Models;
+
+use Illuminate\Database\Eloquent\Model;
+use Illuminate\Database\Eloquent\Relations\BelongsTo;
+
+class Campaign extends Model
+{
+    protected $fillable = [
+        'name',
+        'discount_type_id',
+        'discount_value',
+        'max_discount',
+        'min_order_value',
+        'start_time',
+        'end_time',
+        'total_usage_limit',
+        'per_user_limit',
+        'campaign_status_id',
+    ];
+
+    public function discountType(): BelongsTo
+    {
+        return $this->belongsTo(DiscountType::class);
+    }
+
+    public function campaignStatus(): BelongsTo
+    {
+        return $this->belongsTo(CampaignStatus::class);
+    }
+
+    protected function casts(): array
+    {
+        return [
+            'start_time' => 'datetime',
+            'end_time' => 'datetime',
+        ];
+    }
+}
diff --git a/backend/app/Models/CampaignStatus.php b/backend/app/Models/CampaignStatus.php
new file mode 100644
index 0000000..89aa8ae
--- /dev/null
+++ b/backend/app/Models/CampaignStatus.php
@@ -0,0 +1,12 @@
+<?php
+
+namespace App\Models;
+
+use Illuminate\Database\Eloquent\Model;
+
+class CampaignStatus extends Model
+{
+    protected $fillable = [
+        'value',
+    ];
+}
diff --git a/backend/app/Models/Coupon.php b/backend/app/Models/Coupon.php
new file mode 100644
index 0000000..c5a4246
--- /dev/null
+++ b/backend/app/Models/Coupon.php
@@ -0,0 +1,19 @@
+<?php
+
+namespace App\Models;
+
+use Illuminate\Database\Eloquent\Model;
+use Illuminate\Database\Eloquent\Relations\BelongsTo;
+
+class Coupon extends Model
+{
+    protected $fillable = [
+        'campaign_id',
+        'code',
+    ];
+
+    public function campaign(): BelongsTo
+    {
+        return $this->belongsTo(Campaign::class);
+    }
+}
diff --git a/backend/app/Models/DiscountType.php b/backend/app/Models/DiscountType.php
new file mode 100644
index 0000000..f2a8a05
--- /dev/null
+++ b/backend/app/Models/DiscountType.php
@@ -0,0 +1,12 @@
+<?php
+
+namespace App\Models;
+
+use Illuminate\Database\Eloquent\Model;
+
+class DiscountType extends Model
+{
+    protected $fillable = [
+        'value',
+    ];
+}
diff --git a/backend/app/Models/RedemptionLog.php b/backend/app/Models/RedemptionLog.php
new file mode 100644
index 0000000..11b072d
--- /dev/null
+++ b/backend/app/Models/RedemptionLog.php
@@ -0,0 +1,30 @@
+<?php
+
+namespace App\Models;
+
+use Illuminate\Database\Eloquent\Model;
+use Illuminate\Database\Eloquent\Relations\BelongsTo;
+
+class RedemptionLog extends Model
+{
+    protected $fillable = [
+        'user_id',
+        'coupon_id',
+        'order_id',
+    ];
+
+    public function user(): BelongsTo
+    {
+        return $this->belongsTo(User::class);
+    }
+
+    public function coupon(): BelongsTo
+    {
+        return $this->belongsTo(Coupon::class);
+    }
+
+    public function order(): BelongsTo
+    {
+        return $this->belongsTo(Order::class);
+    }
+}
diff --git a/backend/database/migrations/2026_03_25_123843_create_campaign_statuses_table.php b/backend/database/migrations/2026_03_25_123843_create_campaign_statuses_table.php
new file mode 100644
index 0000000..9b2a001
--- /dev/null
+++ b/backend/database/migrations/2026_03_25_123843_create_campaign_statuses_table.php
@@ -0,0 +1,21 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration {
+    public function up(): void
+    {
+        Schema::create('campaign_statuses', function (Blueprint $table) {
+            $table->id();
+            $table->string('value');
+            $table->timestamps();
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('campaign_statuses');
+    }
+};
diff --git a/backend/database/migrations/2026_03_25_124113_create_discount_types_table.php b/backend/database/migrations/2026_03_25_124113_create_discount_types_table.php
new file mode 100644
index 0000000..2522224
--- /dev/null
+++ b/backend/database/migrations/2026_03_25_124113_create_discount_types_table.php
@@ -0,0 +1,21 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration {
+    public function up(): void
+    {
+        Schema::create('discount_types', function (Blueprint $table) {
+            $table->id();
+            $table->string('value');
+            $table->timestamps();
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('discount_types');
+    }
+};
diff --git a/backend/database/migrations/2026_03_25_124754_create_campaigns_table.php b/backend/database/migrations/2026_03_25_124754_create_campaigns_table.php
new file mode 100644
index 0000000..2feeb7b
--- /dev/null
+++ b/backend/database/migrations/2026_03_25_124754_create_campaigns_table.php
@@ -0,0 +1,32 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration {
+    public function up(): void
+    {
+        Schema::create('campaigns', function (Blueprint $table) {
+            $table->id();
+            $table->string('name');
+            $table->foreignId('discount_type_id');
+            $table->float('discount_value');
+            $table->float('max_discount')->nullable();
+            $table->float('min_order_value')->nullable();
+            $table->dateTime('start_time');
+            $table->dateTime('end_time');
+            $table->integer('total_usage_limit')->nullable();
+            $table->integer('per_user_limit')->nullable();
+            $table->foreignId('campaign_status_id');
+            $table->timestamps();
+            $table->index(['campaign_status_id', 'start_time', 'end_time'], 'campaign_validity_index');
+            $table->index(['name']);
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('campaigns');
+    }
+};
diff --git a/backend/database/migrations/2026_03_25_125215_create_coupons_table.php b/backend/database/migrations/2026_03_25_125215_create_coupons_table.php
new file mode 100644
index 0000000..ca3d01c
--- /dev/null
+++ b/backend/database/migrations/2026_03_25_125215_create_coupons_table.php
@@ -0,0 +1,23 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration {
+    public function up(): void
+    {
+        Schema::create('coupons', function (Blueprint $table) {
+            $table->id();
+            $table->foreignId('campaign_id');
+            $table->string('code');
+            $table->timestamps();
+            $table->index(['code']);
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('coupons');
+    }
+};
diff --git a/backend/database/migrations/2026_03_25_125649_create_redemtion_logs_table.php b/backend/database/migrations/2026_03_25_125649_create_redemtion_logs_table.php
new file mode 100644
index 0000000..8bdd33a
--- /dev/null
+++ b/backend/database/migrations/2026_03_25_125649_create_redemtion_logs_table.php
@@ -0,0 +1,23 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration {
+    public function up(): void
+    {
+        Schema::create('redemption_logs', function (Blueprint $table) {
+            $table->id();
+            $table->foreignId('user_id');
+            $table->foreignId('coupon_id');
+            $table->foreignId('order_id');
+            $table->timestamps();
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('redemption_logs');
+    }
+};